MUMBAI: If big-spend advertisers such as Hindustan Unilever Limited (HUL), Nokia, Cadbury India and Vodafone have used the advertising roadblock
strategy, My Name is Khan will mark the first instance of a film using such a tack.

The roadblock, which will be the film’s three-minute trailer, will be on air on all Star India channels on Wednesday at 10 PM.

My Name is Khan , produced and directed by Karan Johar, is scheduled to be released in February next year. Fox Star Studios has acquired the worldwide distribution rights for this film for around Rs 80-90 crore for a 15 year period.

It covers all rights except music, which has been bagged by Sony Music. Fox STAR Studios, a production and distribution company, is a joint venture between Twentieth Century Fox and STAR. My Name is Khan stars Shah Rukh Khan and Kajol.

“This kind of roadblock has never been done before for a film. About eleven Star India channels including Star Plus, Star One, Star Gold, Channel V and Star Pravah, will telecast a three minute trailer of the film,” says Anupam Vasudev, executive vice-president (marketing), STAR India. This will be across the network’s audience in 70 countries.

Source: IndiaTimes

New Delhi: Although female bonding in a rare thing to happen with actresses in Bollywood, Kajol seems to have managed to garner praises from her supposed rivals too! Sometime back, Kareena Kapoor (Kajol’s ‘Step Mom’ co-star) had revealed that she thinks Kajol is magic on screen, and now, none other than Preity Zinta is all praises for the actress.

Preity has come out complementing Kajol on her “outstanding” performance in `My Name Is Khan`. “I saw some of the film`s (My Name Is Khan) footage and she (Kajol) is outstanding in it and so is Shah Rukh and I think it will be a great movie,” said Preity during an event in the capital.

The actress seems to have already given her verdict on how KJo’s much-awaited ‘MNIK’ would do. Nevertheless, Preity insists on the fact that no other actress could have done the role better than Kajol.

“Look at Kajol. She goes and gets married, has a kid. She disappears for three years and she comes back does some thing like `My Name Is Khan` and she is so good in the film. I can bet that none of the actresses can stand in front of her,” Preity said.

`My Name is Khan` is set to hit the screens in February next year.

Source: ZeeNews

New Delhi, Dec 5 (PTI) The world of showbiz may be full of catfights and raging egos but that does not stop actress Preity Zinta from complimenting Kajol on her “outstanding” performance in ‘My Name Is Khan’.

With Bollywood’s golden couple Shahrukh Khan and Kajol coming together after almost a decade, the film is one of the most awaited releases of 2010, but Preity has already given her verdict.

“I saw some of the film’s (My Name Is Khan) footage and she is outstanding in it and so is Shahrukh and I think it will be great movie,” Preity, who was here in the capital as the brand ambassador of Vatika Enriched Almond Hair Oil, said.

Preity can even bet on the fact that no body could have done the role better than Kajol.

“Look at Kajal. She goes and gets married, has a kid. New Delhi, Dec 5 (PTI) The world of showbiz may be full of catfights and raging egos but that does not stop actress Preity Zinta from complimenting Kajol on her “outstanding” performance in ‘My Name Is Khan’.

With Bollywood’s golden couple Shahrukh Khan and Kajol coming together after almost a decade, the film is one of the most awaited releases of 2010, but Preity has already given her verdict.

“I saw some of the film’s (My Name Is Khan) footage and she is outstanding in it and so is Shahrukh and I think it will be great movie,” Preity, who was here in the capital as the brand ambassador of Vatika Enriched Almond Hair Oil, said.

Preity can even bet on the fact that no body could have done the role better than Kajol.

“Look at Kajal. She goes and gets married, has a kid.

Source: PTINews